International brand strategy of Taiwanese hi-tech enterprises
Porovnanie dvoch thajských hi-tech spoločností - Acer a Trend Micro, ktoré si zvolili rozdielne medzinárodné marketingové stratégie.
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| Format: | Book Chapter |
| Language: | English |
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| 005 | 20231128141218.7 | ||
| 041 | 0 | |a eng | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a International brand strategy of Taiwanese hi-tech enterprises |c J. Tsai, Hsiu-Yu Hung |
| 520 | |a Porovnanie dvoch thajských hi-tech spoločností - Acer a Trend Micro, ktoré si zvolili rozdielne medzinárodné marketingové stratégie. | ||
| 610 | 2 | 0 | |a technológie nové |
| 610 | 2 | 0 | |a Thajsko |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a značky výrobné |
| 100 | 1 | |a Tsai, J. | |
| 700 | 1 | |a Hsiu-Yu Hung | |