Optimal advertising policies for diffusion models of a new product in imperfect competition
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0064426 | ||
| 005 | 20240502083155.3 | ||
| 041 | 0 | |a eng | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Optimal advertising policies for diffusion models of a new product in imperfect competition |c Nora Mikušová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výrobky nové |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a modely |
| 100 | 1 | |a Mikušová, Nora, 1978- | |