Strategičeskij brend-menedžment sozdanije, ocenka i upravlenije maročnym kapitalom
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Russian |
| Published: |
Moskva
Viľjams
2005
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| Edition: | 2. izd. |
| Subjects: | |
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MARC
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| 005 | 20241217130030.3 | ||
| 020 | |a 5-8459-0682-2 | ||
| 041 | 0 | |a rus | |
| 044 | |a RU | ||
| 245 | 1 | 0 | |a Strategičeskij brend-menedžment |b sozdanije, ocenka i upravlenije maročnym kapitalom |c Kevin Lejn Keller ; perevod: L. V. Gerasimčuk ... [et al.] |
| 250 | |a 2. izd. | ||
| 264 | 1 | |a Moskva |b Viľjams |c 2005 | |
| 300 | |a 697 s. | ||
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a manažment strategický |
| 610 | 2 | 0 | |a kapitál vlastný |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a tovar |
| 100 | 1 | |a Keller, Kevin Lane | |