Analysis of marketing problems in Slovakian companies within globalisation processes
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| Format: | Book Chapter |
| Language: | English |
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|---|---|---|---|
| 001 | 0072639 | ||
| 005 | 20240502083209.2 | ||
| 041 | 0 | |a eng | |
| 044 | |a PL | ||
| 245 | 1 | 0 | |a Analysis of marketing problems in Slovakian companies within globalisation processes |c Dana Šímová, Dagmar Lesáková |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a globalizácia |
| 610 | 2 | 0 | |a Slovensko |
| 610 | 2 | 0 | |a podnik |
| 100 | 1 | |a Šímová, Dana | |
| 700 | 1 | |a Lesáková, Dagmar, 1949- | |