Marketing communications strategies
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Poznan
Wydawnictwo Akademii Ekonomicznej w Poznaniu
2008
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| Series: | Zeszyty naukowe
102 |
| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0073608 | ||
| 005 | 20230120103830.6 | ||
| 020 | |a 978-83-7417-300-1 | ||
| 022 | |a 1641-2168 | ||
| 041 | 0 | |a eng | |
| 044 | |a PL | ||
| 245 | 1 | 0 | |a Marketing communications strategies |c scientific editor: Bogna Pilarczyk |
| 264 | 1 | |a Poznan |b Wydawnictwo Akademii Ekonomicznej w Poznaniu |c 2008 | |
| 300 | |a 182 s. | ||
| 490 | 1 | |a Zeszyty naukowe |v 102 | |
| 830 | 0 | |a Zeszyty naukowe |v 102 | |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a marketing priamy |
| 610 | 2 | 0 | |a trh tovarový |
| 610 | 2 | 0 | |a vzťahy obchodné |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a technológie informačné |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 700 | 1 | |a Pilarczyk, Bogna | |