<Le> marketing achats stratégies et tactiques
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Paris
EYROLLES
2007
|
| Edition: | 3e éd. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0082430 | ||
| 005 | 20240314093059.0 | ||
| 020 | |a 978-2-7081-2618-3 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a <Le> marketing achats |b stratégies et tactiques |c Roger Perrotin |
| 250 | |a 3e éd. | ||
| 264 | 1 | |a Paris |b EYROLLES |c 2007 | |
| 300 | |a 206 s. | ||
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a kúpa |
| 610 | 2 | 0 | |a obstarávanie |
| 610 | 2 | 0 | |a marketing nákupný |
| 610 | 2 | 0 | |a stratégia obchodná |
| 610 | 2 | 0 | |a taktika podniková |
| 610 | 2 | 0 | |a koncepcie |
| 610 | 2 | 0 | |a ponuka |
| 610 | 2 | 0 | |a dopyt |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a portfólio |
| 610 | 2 | 0 | |a diagnostika podniková |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a plánovanie |
| 100 | 1 | |a Perrotin, Roger | |