Brand management budování značky od vize k cíli
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | ceco |
| Pubblicazione: |
Brno
Computer Press, a.s.
2007
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| Serie: | Business books
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| Soggetti: | |
| Tags: |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0090989 | ||
| 005 | 20240313085623.8 | ||
| 020 | |a 978-80-251-1818-4 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Brand management |b budování značky od vize k cíli |c David Taylor ; překlad: Vladimír Paulíny |
| 264 | 1 | |a Brno |b Computer Press, a.s. |c 2007 | |
| 300 | |a 226 s. | ||
| 490 | 1 | |a Business books | |
| 830 | 0 | |a Business books | |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a tímy pracovné |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a prieskum informačný |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a firmy |
| 610 | 2 | 0 | |a plán strategický |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a vízie |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a agentúry |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a kampane reklamné |
| 100 | 1 | |a Taylor, David | |
| 700 | 1 | |a Paulíny, Vladimír | |