Creating powerful brands in consumer, service and industrial markets
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1998
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| Edition: | 2nd ed. |
| Subjects: | |
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| 020 | |a 0-7506-2240-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Creating powerful brands in consumer, service and industrial markets |c Leslie de Chernatony and Malcolm McDonald |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1998 | |
| 300 | |a xiii, 430 s. | ||
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a značky kvality |
| 610 | 2 | 0 | |a manažment produktový |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a trh výrobkov |
| 610 | 2 | 0 | |a trh spotrebiteľský |
| 610 | 2 | 0 | |a zákazníci |
| 100 | 1 | |a Chernatony, Leslie de | |
| 700 | 1 | |a McDonald, Malcolm | |
| 710 | 2 | |a <The> Chartered Institute of Marketing | |