Competitive identity <the> new brand management for nations, cities and regions
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills
Palgrave Macmillan
2007
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0118260 | ||
| 005 | 20240312115507.5 | ||
| 020 | |a 978-0-230-50028-0 | ||
| 020 | |a 0-230-50028-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Competitive identity |b <the> new brand management for nations, cities and regions |c Simon Anholt |
| 264 | 1 | |a Houndmills |b Palgrave Macmillan |c 2007 | |
| 300 | |a 134 s. | ||
| 610 | 2 | 0 | |a kraje |
| 610 | 2 | 0 | |a mestá |
| 610 | 2 | 0 | |a regióny |
| 610 | 2 | 0 | |a národ |
| 610 | 2 | 0 | |a identita |
| 610 | 2 | 0 | |a správa štátna |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a diplomacia |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a meno obchodné |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a zvyklosti kultúrne |
| 610 | 2 | 0 | |a vzdelanie |
| 610 | 2 | 0 | |a krajiny tranzitívne |
| 100 | 1 | |a Anholt, Simon | |