Place branding glocal, virtual and physical identities, constructed, imagined and experienced
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Houndmills
Palgrave Macmillan
2009
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0118262 | ||
| 005 | 20240312115918.7 | ||
| 020 | |a 978-0-230-23073-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Place branding |b glocal, virtual and physical identities, constructed, imagined and experienced |c Robert Govers and Frank Go |
| 264 | 1 | |a Houndmills |b Palgrave Macmillan |c 2009 | |
| 300 | |a 324 s. | ||
| 610 | 2 | 0 | |a regióny |
| 610 | 2 | 0 | |a úroveň rozvoja hospodárskeho |
| 610 | 2 | 0 | |a úroveň životná |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a identita |
| 610 | 2 | 0 | |a výhody konkurenčné |
| 610 | 2 | 0 | |a výstavba investičná |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a porovnanie medzinárodné |
| 610 | 2 | 0 | |a výskum |
| 100 | 1 | |a Govers, Robert | |
| 700 | 1 | |a Go, Frank M. | |