Grundlagen Marketing von der Vermarktungsidee zum Marketingkonzept
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Berlin
Cornelsen Verlag
2008
|
| Edition: | 4. Aufl. |
| Series: | Pocket business
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0121608 | ||
| 005 | 20240315123149.0 | ||
| 020 | |a 978-3-589-23407-3 | ||
| 041 | 0 | |a ger | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Grundlagen Marketing |b von der Vermarktungsidee zum Marketingkonzept |c Hans-Dieter Zollondz |
| 250 | |a 4. Aufl. | ||
| 264 | 1 | |a Berlin |b Cornelsen Verlag |c 2008 | |
| 300 | |a 127 s. | ||
| 490 | 1 | |a Pocket business | |
| 830 | 0 | |a Pocket business | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a pojmy |
| 610 | 2 | 0 | |a koncepcie |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a marketing manažment |
| 100 | 1 | |a Zollondz, Hans-Dieter | |