Moderní marketingová komunikace
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada Publishing
2010
|
| Series: | Expert
|
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0121762 | ||
| 005 | 20240226134230.1 | ||
| 020 | |a 978-80-247-3622-8 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Moderní marketingová komunikace |c Jana Přikrylová, Hana Jahodová |
| 264 | 1 | |a Praha |b Grada Publishing |c 2010 | |
| 300 | |a 303 s. | ||
| 490 | 1 | |a Expert | |
| 830 | 0 | |a Expert | |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a mix komunikačný |
| 610 | 2 | 0 | |a optimalizácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a marketing priamy |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a internet |
| 610 | 2 | 0 | |a spolupráca medzinárodná |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Přikrylová, Jana | |
| 700 | 1 | |a Jahodová, Hana | |