Development of a systematic brand management : model for value oriented brand management dizertačná práca
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| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
2010
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| 001 | 0123707 | ||
| 005 | 20221207094641.3 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Development of a systematic brand management : model for value oriented brand management |b dizertačná práca |c Michael Mandat ; škol. Eleonora Fendeková |
| 264 | 1 | |a Bratislava |c 2010 | |
| 300 | |a 157 s. | ||
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a manažment |
| 100 | 1 | |a Mandat, Michael | |
| 700 | 1 | |a Fendeková, Eleonora, 1952- | |
| 710 | 2 | |a Ekonomická univerzita v Bratislave. Fakulta podnikového manažmentu | |