Relationship marketing - cesta k budovaniu spokojnosti a lojality klienta dizertačná práca
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| Format: | Book |
| Language: | Slovak |
| Published: |
Bratislava
2010
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0123785 | ||
| 005 | 20221207094852.1 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Relationship marketing - cesta k budovaniu spokojnosti a lojality klienta |b dizertačná práca |c Martin Mravec ; škol. Viera Čihovská |
| 264 | 1 | |a Bratislava |c 2010 | |
| 300 | |a 248 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spokojnosť zákazníkov |
| 610 | 2 | 0 | |a lojálnosť zákazníkov |
| 100 | 1 | |a Mravec, Martin, 1972- | |
| 700 | 1 | |a Čihovská, Viera | |
| 710 | 2 | |a Ekonomická univerzita v Bratislave. Obchodná fakulta | |