Communication marketing une perspective intégrée
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | French |
| Published: |
Montreal
Cheneliere McGraw-Hill
2005
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| Subjects: | |
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MARC
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| 044 | |a CA | ||
| 245 | 1 | 0 | |a Communication marketing |b une perspective intégrée |c George E. Belch ... [et al.] |
| 264 | 1 | |a Montreal |b Cheneliere McGraw-Hill |c 2005 | |
| 300 | |a xx, 651 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing priamy |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a médiá |
| 100 | 1 | |a Belch, George E. | |