Euromarketing and Small and Medium-sized Enterprises
Pojem európskeho marketingu pre malé a stredné podniky. Marketingové rozhodnutia pre malé a stredné podniky vstupujúce na európsky trh. Slovenské podniky v kontexte Európskej únie. Malé a stredné podniky sa stali pilierom ekonomiky EÚ.
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| Format: | Book Chapter |
| Language: | English |
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