Pricing strategy setting price levels, managing price discounts & establishing price structures
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason
South-Western Cengage Learning
2012
|
| Edition: | internat. ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0137242 | ||
| 005 | 20240226124418.9 | ||
| 020 | |a 978-1-111-57129-0 | ||
| 020 | |a 1-111-57129-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Pricing strategy |b setting price levels, managing price discounts & establishing price structures |c Tim J. Smith |
| 250 | |a internat. ed. | ||
| 264 | 1 | |a Mason |b South-Western Cengage Learning |c 2012 | |
| 300 | |a xxii, 318 s. | ||
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a štruktúra cien |
| 100 | 1 | |a Smith, Tim J. | |