Marketing pro začátečníky
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Brno
Computer Press, a.s.
2010
|
| Edition: | 2. aktualiz. vyd. |
| Series: | Praxe manažera
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0142664 | ||
| 005 | 20240313133153.9 | ||
| 020 | |a 978-80-251-3234-0 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing pro začátečníky |c Miroslav Foret |
| 250 | |a 2. aktualiz. vyd. | ||
| 264 | 1 | |a Brno |b Computer Press, a.s. |c 2010 | |
| 300 | |a 178 s. | ||
| 490 | 1 | |a Praxe manažera | |
| 830 | 0 | |a Praxe manažera | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a portfólio |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 610 | 2 | 0 | |a marketing priamy |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 100 | 1 | |a Foret, Miroslav | |