Marketingová komunikace jak komunikovat na našem trhu
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada Publishing
2011
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0142665 | ||
| 005 | 20220909122333.0 | ||
| 020 | |a 978-80-247-3541-2 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketingová komunikace |b jak komunikovat na našem trhu |c Miroslav Karlíček, Petr Král |
| 264 | 1 | |a Praha |b Grada Publishing |c 2011 | |
| 300 | |a 213 s. | ||
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a trh vnútorný |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a kampane reklamné |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a práca s verejnosťou |
| 610 | 2 | 0 | |a mix komunikačný |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a event marketing |
| 100 | 1 | |a Karlíček, Miroslav | |
| 700 | 1 | |a Král, Petr | |