Wiley international encyclopedia of marketing
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley
2011
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0146518 | ||
| 005 | 20240313134501.3 | ||
| 020 | |a 978-1-405-16178-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Wiley international encyclopedia of marketing |c edited by: Michael A. Belch and George E. Belch |
| 264 | 1 | |a Chichester |b Wiley |c 2011 | |
| 300 | |a 221 s. | ||
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a pojmy |
| 610 | 2 | 0 | |a terminológia |
| 700 | 1 | |a Belch, Michael A. | |
| 700 | 1 | |a Belch, George E. | |