Conceptualizing the brand as the value: approaches and methods to its valuation
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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MARC
| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0147371 | ||
| 005 | 20240502072649.3 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Conceptualizing the brand as the value: approaches and methods to its valuation |c Lenka Pčolinská |
| 100 | 1 | |a Pčolinská, Lenka | |