Just good business <the> strategic guide to aligning corporate responsibility and brand
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
San Francisco
Berrett-Koehler Publishers, Inc.
2008
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| Schlagworte: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0147928 | ||
| 005 | 20240306135801.4 | ||
| 020 | |a 978-1-57675-441-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Just good business |b <the> strategic guide to aligning corporate responsibility and brand |c Kellie A. McElhaney |
| 264 | 1 | |a San Francisco |b Berrett-Koehler Publishers, Inc. |c 2008 | |
| 300 | |a 194 s. | ||
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a zodpovednosť podniku spoločenská |
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a stratégia podnikateľská |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a plánovanie |
| 100 | 1 | |a McElhaney, Kellie A. | |