Marketing across cultures
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester
Capstone
2004
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0155282 | ||
| 005 | 20221207102707.9 | ||
| 020 | |a 978-1-84112-471-1 | ||
| 020 | |a 1-84112-471-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Marketing across cultures |c Fons Trompenaars, Peter Woolliams |
| 264 | 1 | |a Chichester |b Capstone |c 2004 | |
| 300 | |a vi, 353 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a marketing strategický |
| 100 | 1 | |a Trompenaars, Fons | |
| 700 | 1 | |a Woolliams, Peter | |