Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety
Determinanty brand equity pre dôveryhodnosť tovarov. Preferencie spotrebiteľov pre krajinu pôvodu, vnímaná hodnota a bezpečnosť potravín. Bezpečnosť potravín je dôležitým atribútom dôveryhodnosti, ktorý sa stále viac zdôrazňuje v potravinárskom priemysle. Štyri determinanty brand equity pre dôveryho...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety
- <The> Effect of Country of Origin Image on Hierarchical Process of Consumer Based Brand Equity
- Consumer Behaviour Regarding Branded and Non-Branded Goods on the Mobile Phone Market: Impact of Experience, Price and Loyalty
- Food safety - public good
- Analysis of Consumer Preference in the Specific Terms of Sale
- Teorie preferencí /
- Food Safety in the Context of Consumer Protection