<The> Marketing of High-tech Innovation: Research and Teaching as a Multidisciplinary Communication Task
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| Formato: | Capítulo de libro |
| Lenguaje: | inglés |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0162101 | ||
| 005 | 20240502083400.5 | ||
| 041 | 0 | |a eng | |
| 044 | |a HR | ||
| 245 | 1 | 0 | |a <The> Marketing of High-tech Innovation: Research and Teaching as a Multidisciplinary Communication Task |c Rainer Hasenauer, Peter Filo, Herbert Störi |
| 500 | |a Abstrakt | ||
| 610 | 2 | 0 | |a technika nová |
| 610 | 2 | 0 | |a inovácia |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia multikultúrna |
| 610 | 2 | 0 | |a vzdelávanie vysokoškolské |
| 610 | 2 | 0 | |a stredná Európa |
| 610 | 2 | 0 | |a východná Európa |
| 100 | 1 | |a Hasenauer, Rainer | |
| 700 | 1 | |a Filo, Peter | |
| 700 | 1 | |a Störi, Herbert | |