Current challenges of marketing and their application in practice [proceedings of] scientific articles
Guardado en:
| Autores Corporativos: | , |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Bratislava
Publishing house EKONÓM
2013
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| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0168523 | ||
| 005 | 20240513111353.0 | ||
| 020 | |a 978-80-225-3632-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Current challenges of marketing and their application in practice |b [proceedings of] scientific articles |c collective of authors ; reviewed by Gabriela Pajtinková - Bartáková, Jan Koudelka |
| 264 | 1 | |a Bratislava |b Publishing house EKONÓM |c 2013 | |
| 300 | |a CD-ROM [210 s.] | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a marketing politický |
| 610 | 2 | 0 | |a zodpovednosť podniku spoločenská |
| 700 | 1 | |a Pajtinková - Bartáková, Gabriela | |
| 700 | 1 | |a Koudelka, Jan | |
| 710 | 2 | |a Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta | |
| 710 | 2 | |a Ekonomická univerzita v Bratislave. Obchodná fakulta | |