Objectives and barriers to marketing innovation
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| Format: | Book Chapter |
| Language: | English |
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|---|---|---|---|
| 001 | 0169825 | ||
| 005 | 20240502072937.4 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Objectives and barriers to marketing innovation |c Marta Šilhárová, Peter Paľko |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a inovácia |
| 610 | 2 | 0 | |a porovnanie medzinárodné |
| 610 | 2 | 0 | |a USA |
| 610 | 2 | 0 | |a Slovensko |
| 100 | 1 | |a Šilhárová, Marta | |
| 700 | 1 | |a Paľko, Peter, 1987- | |