Retailing in the 21st century current and future trends
Enregistré dans:
| Autres auteurs: | , |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Heidelberg
Springer
2010
|
| Édition: | 2nd ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0178170 | ||
| 005 | 20221108071407.8 | ||
| 020 | |a 978-3-540-72001-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Retailing in the 21st century |b current and future trends |c editors Manfred Krafft, Murali K. Mantrala |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Heidelberg |b Springer |c 2010 | |
| 300 | |a xv, 462 s. | ||
| 610 | 2 | 0 | |a retailing |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a riadenie ľudských zdrojov |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reťazce dodávateľsko-odberateľské |
| 700 | 1 | |a Krafft, Manfred | |
| 700 | 1 | |a Mantrala, Murali K. | |