Bank image structure: the relationship to consumer behaviour
Skúmanie vzťahu spotrebiteľov k bankám. Bankový marketing.
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| Format: | Book Chapter |
| Language: | English |
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| 001 | 0191291 | ||
| 005 | 20240209072851.5 | ||
| 041 | 0 | |a eng | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Bank image structure: the relationship to consumer behaviour |c Růžena Lukášová, Tomáš Urbánek |
| 520 | |a Skúmanie vzťahu spotrebiteľov k bankám. Bankový marketing. | ||
| 610 | 2 | 0 | |a banky |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 100 | 1 | |a Lukášová, Růžena | |
| 700 | 1 | |a Urbánek, Tomáš | |