Strategic marketing and management of private labels
Možnosti uplatnenia privátnych značiek na spotrebiteľskom trhu.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0191480 | ||
| 005 | 20220714120637.8 | ||
| 041 | 0 | |a eng | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Strategic marketing and management of private labels |c Jan Šalamoun, Jana Kubínová, Iveta Pavezová |
| 520 | |a Možnosti uplatnenia privátnych značiek na spotrebiteľskom trhu. | ||
| 610 | 2 | 0 | |a značky maloobchodné |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a trh spotrebiteľský |
| 610 | 2 | 0 | |a marketing strategický |
| 100 | 1 | |a Šalamoun, Jan | |
| 700 | 1 | |a Kubínová, Jana | |
| 700 | 1 | |a Pavezová, Iveta | |