Qualitative consumer & marketing research

Saved in:

Bibliographic Details
Main Author:	Belk, Russell W.
Other Authors:	Fischer, Eileen, Kozinets, Robert V.
Format:	Book
Language:	English
Published:	Los Angeles SAGE 2013
Subjects:	marketing výskum marketingový zákazníci etnografia internet analýza dát
Tags:	Add Tag No Tags, Be the first to tag this record!

View in EUBA Opac

MARC


LEADER	00000nam a2200000 4500
001	0193272
005	20221207093754.9
020			\|a 978-0-85702-767-2
020			\|a 978-0-85702-766-5
041	0		\|a eng
044			\|a US
245	1	0	\|a Qualitative consumer & marketing research \|c Russell Belk, Eileen Fischer and Robert V. Kozinets
264		1	\|a Los Angeles \|b SAGE \|c 2013
300			\|a 234 s.
610	2	0	\|a marketing
610	2	0	\|a výskum marketingový
610	2	0	\|a zákazníci
610	2	0	\|a etnografia
610	2	0	\|a internet
610	2	0	\|a analýza dát
100	1		\|a Belk, Russell W.
700	1		\|a Fischer, Eileen
700	1		\|a Kozinets, Robert V.