Importance of marketing logistics focusing on the energy efficiency
Novodobé stratégie konkurenčnej súťaže. Zmeny v klasickom ponímaní marketingového mixu. Vzťah marketing a logistika. Veľkovýrobné, marketingové a logistické stratégie. Energeticky efektívne stratégie globálneho podnikania.
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| Format: | Book Chapter |
| Language: | English |
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