Strategický marketing strategie a trendy
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
GRADA Publishing
2013
|
| Edition: | 2. rozšír. vyd. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0195138 | ||
| 005 | 20240313090457.2 | ||
| 020 | |a 978-80-247-4670-8 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Strategický marketing |b strategie a trendy |c Dagmar Jakubíková |
| 250 | |a 2. rozšír. vyd. | ||
| 264 | 1 | |a Praha |b GRADA Publishing |c 2013 | |
| 300 | |a 362 s. | ||
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a kontrola |
| 100 | 1 | |a Jakubíková, Dagmar | |