Current challenges of marketing and their application in practice scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic
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| Körperschaften: | , , |
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| Weitere Verfasser: | , , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Zlín
Radim Bačuvčík - VeRBuM
2014
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| Ausgabe: | 1st Edition |
| Schlagworte: | |
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MARC
| LEADER | 00000nlm a2200000 4500 | ||
|---|---|---|---|
| 001 | 0195631 | ||
| 005 | 20240514070021.7 | ||
| 020 | |a 978-80-87500-55-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Current challenges of marketing and their application in practice |b scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic |c collective of authors, edited by: Daniela Kolouchová ; reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.] |
| 250 | |a 1st Edition | ||
| 264 | 1 | |a Zlín |b Radim Bačuvčík - VeRBuM |c 2014 | |
| 300 | |a CD-ROM [152 s.] | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a stratégia marketingová |
| 700 | 1 | |a Kolouchová, Daniela | |
| 700 | 1 | |a Kita, Jaroslav | |
| 700 | 1 | |a Karlíček, Miroslav | |
| 110 | 2 | |a Current challenges of marketing and their application in practice. International scientific conference | |
| 710 | 2 | |a Fakulta podnikohospodářská VŠE v Praze. Katedra marketingu | |
| 710 | 2 | |a Obchodná fakulta EU. Katedra marketingu | |