Facilitation of cultural literacy by means of commercials and movie trailers
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0195814 | ||
| 005 | 20240502083457.5 | ||
| 041 | 0 | |a eng | |
| 044 | |a HU | ||
| 245 | 1 | 0 | |a Facilitation of cultural literacy by means of commercials and movie trailers |c Tatiana Hrivíková |
| 610 | 2 | 0 | |a komunikácia interkultúrna |
| 610 | 2 | 0 | |a gramotnosť |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a adresnosť reklamy |
| 610 | 2 | 0 | |a psychológia reklamy |
| 610 | 2 | 0 | |a spoty reklamné |
| 610 | 2 | 0 | |a tvorba reklamy |
| 100 | 1 | |a Hrivíková, Tatiana, 1959- | |