Impact of the Financial and Economic Crisis on Modification of the Strategies in Building Corporate Image of the Car Industry Companies Operating in Slovakia
Faktory tvorby korporátnej identity cez imidž korporácie, komunikáciu, dizajn a kultúru v automobilovom priemysle na Slovensku v pokrízovom období. Hodnotenie vlastností automobilu podľa zákazníckych preferencií, loga a sloganu firmy, dizajnu, miery inovačnej aktivity a kvality produktu.
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| Format: | Chapitre de livre |
| Langue: | anglais |
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