Urban Retail Market in Bratislava (Slovakia): Consumers Perception and Classification of Shopping Centres
Identifikácia obchodných centier v Bratislave, ich územná diverzifikácia, a klasifikácia z pohľadu zákazníkov. Rozhodujúce faktory: marketingový mix, poloha a prístupnosť (GIS), bohaté maloobchodné prostredie.
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| Format: | Book Chapter |
| Language: | English |
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