Sport marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Champaign
Human Kinetics
2014
|
| Edition: | 4th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0205316 | ||
| 005 | 20240306140439.5 | ||
| 020 | |a 978-1-4504-2498-1 | ||
| 020 | |a 1-4504-2498-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Sport marketing |c Bernard J. Mullin, Stephen Hardy, William A. Sutton |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Champaign |b Human Kinetics |c 2014 | |
| 300 | |a 483 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a šport |
| 610 | 2 | 0 | |a hry |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a sponzorovanie |
| 100 | 1 | |a Mullin, Bernard J. | |
| 700 | 1 | |a Hardy, Stephen | |
| 700 | 1 | |a Sutton, William A. | |