Sponsorship in marketing effective communication through sports, arts and events
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon
Routledge
2014
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0205318 | ||
| 005 | 20240312120016.3 | ||
| 020 | |a 978-0-415-73980-1 (pbk) | ||
| 020 | |a 978-0-415-73979-5 (hbk) | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Sponsorship in marketing |b effective communication through sports, arts and events |c T. Bettina Cornwell |
| 264 | 1 | |a Abingdon |b Routledge |c 2014 | |
| 300 | |a 166 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a šport |
| 610 | 2 | 0 | |a umenie |
| 610 | 2 | 0 | |a kampane reklamné |
| 100 | 1 | |a Cornwell, T. Bettina | |