Sports marketing <a> strategic perspective
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2015
|
| Edition: | 5th ed. |
| Series: | Sport management/marketing
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0205319 | ||
| 005 | 20240306140440.4 | ||
| 020 | |a 978-1-138-01596-8 | ||
| 020 | |a 978-1-138-01595-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Sports marketing |b <a> strategic perspective |c Matthew D. Shank and Mark R. Lyberger |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a New York |b Routledge |c 2015 | |
| 300 | |a 669 s. | ||
| 490 | 1 | |a Sport management/marketing | |
| 830 | 0 | |a Sport management/marketing | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a šport |
| 610 | 2 | 0 | |a prognózy |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a kontroling |
| 610 | 2 | 0 | |a kariéra |
| 100 | 1 | |a Shank, Matthew D. | |
| 700 | 1 | |a Lyberger, Mark R. | |