Trademark valuation <a> tool for brand management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken
John Wiley & Sons
2013
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| Edition: | 2nd ed. |
| Series: | Wiley finance series
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0205609 | ||
| 005 | 20240306140453.4 | ||
| 020 | |a 978-1-118-24526-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Trademark valuation |b <a> tool for brand management |c Gordon V. Smith and Susan M. Richey |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Hoboken |b John Wiley & Sons |c 2013 | |
| 300 | |a 351 s. | ||
| 490 | 1 | |a Wiley finance series | |
| 830 | 0 | |a Wiley finance series | |
| 610 | 2 | 0 | |a známky ochranné |
| 610 | 2 | 0 | |a značky |
| 610 | 2 | 0 | |a manažment značky |
| 610 | 2 | 0 | |a oceňovanie |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a metodológia |
| 610 | 2 | 0 | |a licencie |
| 100 | 1 | |a Smith, Gordon V. | |
| 700 | 1 | |a Richey, Susan M. | |