Principles of marketing engineering
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Santa Rosa
DecisionPro
2013
|
| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0207237 | ||
| 005 | 20240306140415.3 | ||
| 020 | |a 978-0-9857648-0-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of marketing engineering |c Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Santa Rosa |b DecisionPro |c 2013 | |
| 300 | |a 263 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a segmentácia |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a prognózy |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a podpora predaja |
| 100 | 1 | |a Lilien, Gary L. | |
| 700 | 1 | |a Rangaswamy, Arvind | |
| 700 | 1 | |a De Bruyn, Arnaud | |