Impact of the Customers' Behaviour Changes on Marketing Mix of the Banks in Slovakia
Výskum na vzorke slovenských spotrebiteľov (2013-2014), týkajúci sa zmien v ich spotrebiteľskom správaní. Porovnanie s výsledkami firmy CETELEM, ktorá skúma spotrebiteľské správanie v 12 tich európskych krajinách. Výskum slúži na verifikáciu hypotézy, týkajúcej sa vplyvu krízy na správanie spotrebit...
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| Format: | Book Chapter |
| Language: | English |
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