Social media marketing in hotel organizations and the process of creating value in a cross - cultural environment - an international case study
Hotelové organizácie a ich využívanie vzťahového e-marketingu sociálnych médií na interkultúrnom trhu.
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| Autor principal: | |
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| Formato: | Capítulo de Livro |
| Idioma: | inglês |
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MARC
| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0212575 | ||
| 005 | 20220722103816.0 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Social media marketing in hotel organizations and the process of creating value in a cross - cultural environment - an international case study |c Karin Högberg |
| 520 | |a Hotelové organizácie a ich využívanie vzťahového e-marketingu sociálnych médií na interkultúrnom trhu. | ||
| 610 | 2 | 0 | |a hotelierstvo |
| 610 | 2 | 0 | |a hotely |
| 610 | 2 | 0 | |a médiá sociálne |
| 610 | 2 | 0 | |a zvyklosti kultúrne |
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a Högberg, Karin | |