Merchandising as Part of Assortment Policy in Retail
Rozhodovací proces v politike sortimentu v maloobchode. Definícia a princípy inzerovania a reklamy (merchandising). Úprava obchodu a vizuálna reklama. Princípy vizuálnej reklamy v Tesco Stores.
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| Format: | Book Chapter |
| Language: | English |
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| 005 | 20240502073558.7 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Merchandising as Part of Assortment Policy in Retail |c Lukáš Hanzlíček |
| 520 | |a Rozhodovací proces v politike sortimentu v maloobchode. Definícia a princípy inzerovania a reklamy (merchandising). Úprava obchodu a vizuálna reklama. Princípy vizuálnej reklamy v Tesco Stores. | ||
| 610 | 2 | 0 | |a umiestňovanie produktov |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a inzercia |
| 610 | 2 | 0 | |a merchandising |
| 610 | 2 | 0 | |a maloobchod |
| 100 | 1 | |a Hanzlíček, Lukáš | |