Communication Campaign Management in Search-centric Marketing
Vyhľadávací marketing, prepájajúci offline marketing a online svetom. Stratégia, že klient okamžite po zhliadnutí reklamy vyhľadáva produkt na webe. 3 piliere komunikačnej kampane (ATL, BTL, SEV).
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| Natura: | Capitolo di libro |
| Lingua: | inglese |
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