Neuromarketing exploring the brain of the consumer
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Heidelberg
Springer
2010
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0219290 | ||
| 005 | 20230117150519.9 | ||
| 020 | |a 978-3-540-77828-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Neuromarketing |b exploring the brain of the consumer |c Leon Zurawicki |
| 264 | 1 | |a Heidelberg |b Springer |c 2010 | |
| 300 | |a 273 s. | ||
| 610 | 2 | 0 | |a neuromarketing |
| 610 | 2 | 0 | |a pamäť optická |
| 610 | 2 | 0 | |a emócie |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a osobnosť |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a výskum |
| 100 | 1 | |a Zurawicki, Leon | |