Global marketing and advertising understanding cultural paradoxes
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Los Angeles
SAGE
2014
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| Édition: | 4th ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0224503 | ||
| 005 | 20240306140306.8 | ||
| 020 | |a 978-1-4522-5717-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Global marketing and advertising |b understanding cultural paradoxes |c Marieke de Mooij |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Los Angeles |b SAGE |c 2014 | |
| 300 | |a 394 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a globalizácia |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a značky výrobkov |
| 100 | 1 | |a Mooij, Marieke de | |