Relationship of reverse logistics and marketing communication in Czech Republic
Definícia pojmov reverzná logistika, marketing, zážitkový marketing. Dotazníkový prieskum v Českej republike v roku 2015, či majú koncoví zákazníci záujem o aktivity reverznej logistiky. Vplyv reverznej logistiky na nákupné rozhodnutia. Výsledky môžu byť aplikovateľné pre spoločnosti pôsobiace v str...
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| Format: | Book Chapter |
| Language: | English |
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