Building effective marketing communications in tourism
Identifikácia a návrh efektívnej marketingovej komunikácie v turizme.
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| Format: | Book Chapter |
| Language: | English |
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| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0227831 | ||
| 005 | 20221019172942.9 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Building effective marketing communications in tourism |c Liudmila Gorlevskaya |
| 520 | |a Identifikácia a návrh efektívnej marketingovej komunikácie v turizme. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a turistika |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a nástroje marketingové |
| 100 | 1 | |a Gorlevskaya, Liudmila | |